PROGRAMME OVERVIEW
This practical and applied degree offers students 'real world' skills that enable them to hit the ground running when they enter the workforce. With core skills provided in all majors, plus 'employability' skills such as communication, we meet the needs of today's employers.
There are a wide variety of opportunities in industries for marketing, management, finance and hospitality graduates.
Auckland Campus is offering an opportunity to specialise in finance using the Associated Chartered Accountant pathway (ACA). Contact the Auckland Campus on 09-379-4666.
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PROGRAMME OUTLINE
The Bachelor of Applied Business Studies programme aims to satisfy both the student's and industry needs for a credible and practical study programme that will:
- Help students recognise the relevance and importance of business knowledge to business communities within a modern society.
- Equip students with an understanding of the principles of business disciplines enabling them to appreciate and apply this knowledge in practice.
- Equip students with the personal, group and technical skills appropriate to practice Business Studies within the workforce.
- Develop in students a well integrated and applied knowledge of the major aspects of Business Studies and the ability to relate these to practical issues of management.
- Develop in the students the tools, techniques and models applied to the solution of business problems.
- Develop in students management and leadership abilities through independent research and investigation.
- Develop in students an appreciation of innovative, creative and entrepreneurial approaches to business development and issues.
Students who have not graduated from New Zealand Diploma in Business need to complete eight first year core papers.
Specialisations:
Finance - Auckland Campus (ACA pathway)
Hospitality - Auckland Campus
Marketing - Auckland Campus
Management - Auckland Campus
Management - Porirua Campus
CORE PAPERS
Introduction to Accounting
Introduction to Commercial Law
Economic Environment
Organisation and Management
Business Communication
Computer Concepts
Business Data Analysis
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MANAGEMENT
Specialisation
Auckland and Porirua campuses |
FINANCE
(ACA pathway)specialisation
Auckland Campus only |
MARKETING
Specialisation
Auckland campus only |
HOSPITALITY
Specialisation
Auckland campus only |
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Organisational Leadership
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Project Management
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Problem Solving
& Decision Making
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Human Resource Management
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Business Research
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Change Management
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Entrepreneurship
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Strategic Management
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International Business Management
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Marketing Principles
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Industry Project
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Marketing Principles
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Consumer Behaviour
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Market Research
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Project Management
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Marketing
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Communications
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Marketing Strategy
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Change Management
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Services Marketing
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International Marketing
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E Business
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Industry Project |
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Small Business Management
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Marketing Principles
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Introduction to Hospitality
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Principles of Tourism
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Service Marketing
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Internship 1
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Strategic Human Resources Management
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Operations Management - Accommodation Services
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Operation Management – Food & Beverage
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Strategic Management
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Marketing Strategy
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Advanced Operations Management –Accommodation Services
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Advanced Operations Management – Food & Beverage
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Industry Project – Event Management |
ENTRY REQUIREMENTS
Domestic Students: Whitireia degree entry requirements – OR evidence of successful study/work experience
- Degree Entry Requirements.
International Students: Proven equivalence to domestic requirements PLUS
IELTS 6.0 or equivalent
career opportunities
Employment in business, management, marketing or finance areas.