BM6208 Buyer Behaviour - (15 credits)
You will understand buyer behaviour in consumer and business markets and develop appropriate marketing communication strategies to reach consumer and business markets in the digital era.
BM6209 Selling and Sales Management - (15 credits)
To enable you to demonstrate knowledge of, and apply the principles and practices of personal selling as used by organisations to develop long-term relationships with customers while integrating current technologies into personal selling and sales management practices.
AM6217 Services Marketing Management - (15 credits)
You will understand the roles, functions and application of services marketing management within contemporary New Zealand organisations. You will explore the key resources, skills, techniques, attitudes and ethics required to operate successfully in a range of service environments.
AM7320 International Marketing - (15 credits)
This course is designed to provide you with an understanding of marketing from an international perspective. The course enables the participants to acquire an understanding of the International marketing environment, including the cultural and social environments, and develop marketing strategies and tactics to reach potential customers in International markets.
AM7321 Strategic Marketing - (15 credits)
To enable you to think strategically about marketing situations; to know the major aspects of planning, implementing and controlling marketing strategies and tactics in the digital era and to understand the current range of analytical models and techniques that might be applied to enhance marketing performance, while recognising the challenges of implementation.
BM7211 Industry Project (Part A) - (15 credits)
To prepare you for an applied industry project related to your area of study.
BM7212 Industry Project (Part B) - (30 credits)
To enable you to carry out a significant project related to your area of study for a specific organisation; and apply theoretical learning to an organisational issue.